The paper found Job satisfaction, Understanding and differentiation and Inter-functional coordination and integration to be the most effective components of the internal Descriptive statistics and regression was run to find the results. The questionnaire strategy was used for this research. All the respondents were employees of different private banks working on different ranks. A model was made to examine the factors affecting organizational commitment and it was tested empirically using a sample of 109.
The purpose of this paper is to examine the effect of internal marketing on organizational commitment of employees in private banks of Faisalabad. The Employees are also the customers of a company and they have ability to change theįuture of organization. No departamento criativo verificou-se que apenas a relação entre o marketing interno e a satisfação do cliente foi suportada. O marketing interno tem impacto positivo na compatibilidade de objetivos bem como na satisfação do cliente e a compatibilidade de objetivos tem impacto positivo na satisfação do cliente. Através de duas amostras: colaboradores do departamento de contacto e colaboradores do departamento criativo foi possível uma análise comparativa mais direcionada, possibilitando a demonstração das diferenças existentes nos dois departamentos com o intuito de perceber quais as dimensões que devem ser mantidas, melhoradas ou, por fim, abandonadas. A presente estudo tem como principal objetivo analisar a relação entre práticas de marketing interno, a compatibilidade de objetivos e o grau de perceção dos colaboradores relativamente à satisfação do cliente no setor da publicidade em Portugal. Empresas de prestação de serviços têm vindo a demonstrar uma preocupação na melhoria da comunicação interna com o objetivo de reduzir o isolamento interdepartamental, incentivando assim a cooperação interpessoal e atingir uma maior satisfação do cliente. Please visit to view Activision's privacy policy and to view Activision's terms of use.O marketing interno representa um papel fundamental no desenvolvimento de uma empresa centrada no cliente ao motivar e direcionar os colaboradores com o objetivo de atingirem, em conjunto, os objetivos organizacionais. By downloading, installing or using this App, you agree to Activision's privacy policy and terms of us, as may be updated by Activision from time to time.
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